Consumer privacy, information protection, and system security are escalating concerns for Internet users and customers of businesses that provide products and services electronically (e.g., via a website). Visitors to company websites want assurances that the personal information they supply will not be used in an unauthorized manner or distributed without their permission. Developing a privacy statement for your website is a critical component in building consumer confidence, and is the first step in communicating your privacy policies to your customers/users, including the following:
(a) Describing the information you collect through your website and how you plan to use it.
(b) Informing customers/users about whether you disclose any customer/user information to third parties and, if so, how these third parties will use such information.
(c) Giving customers/users clear choices over the specific information they would like to keep confidential and the circumstances under which such information should be kept confidential so that they can make informed decisions about disclosing their information.
(d) Identifying the steps your company has taken to protect against the accidental disclosure or unauthorized use of personal information (e.g., encryption techniques; firewalls).
In furtherance of these policies and related privacy initiatives, you may want to consider reviewing and/or implementing the privacy guidelines and model privacy statement(s) located at www.TRUSTe.org. The TRUSTe program (among other things) offers assistance in developing privacy statements that reflect the information gathering and dissemination practices of websites, including guidance in the following areas:
1. Providing accurate representations of your information collection and dissemination practices.
2. Tailoring the Model Privacy Statement to create a statement that reflects your specific practices.
3. Communicating what is actually happening on the website, as opposed to what may happen or what has happened or is planned for the future.
4. Re-visiting your privacy statement frequently to make sure it truly reflects your current practices.
5. Communicating your privacy practices internally as well to make sure that your entire company and all of your employees are aware of the policies within your privacy statement
6. Privacy Seal and Certification Program.
COLDWELL BANKER DOES NOT WARRANT OR MAKE ANY REPRESENTATIONS REGARDING THE RESULTS THAT MAY BE OBTAINED FROM THE USE OF THIS WEBSITE AND/OR THE LINKED SITE, OR AS TO THE RELIABILITY, ACCURACY OR CURRENCY OF ANY INFORMATION CONTENT, SERVICE AND/OR MERCHANDISE ACQUIRED PURSUANT TO YOUR USE OF THIS WEBSITE AND/OR THE LINKED SITE. YOU EXPRESSLY AGREE THAT USE OF THIS WEBSITE AND/OR THE LINKED SITE IS AT YOUR SOLE RISK. YOU EXPRESSLY AGREE THAT NEITHER COLDWELL BANKER, NOR ITS AFFILIATED OR RELATED ENTITIES (INCLUDING ITS PROVIDERS), NOR ANY OF THEIR RESPECTIVE EMPLOYEES, OR AGENTS, NOR ANY PERSON OR ENTITY INVOLVED IN THE CREATION, PRODUCTION AND DISTRIBUTION OF THIS WEBSITE, IS RESPONSIBLE OR LIABLE TO ANY PERSON OR ENTITY WHATSOEVER FOR ANY LOSS, DAMAGE (WHETHER ACTUAL, CONSEQUENTIAL, PUNITIVE OR OTHERWISE), INJURY, CLAIM, LIABILITY OR OTHER CAUSE OF ANY KIND OR CHARACTER WHATSOEVER BASED UPON OR RESULTING FROM THE USE OR ATTEMPTED USE OF THIS WEBSITE AND/OR THE LINKED SITE. SOME JURISDICTIONS MAY NOT ALLOW THE EXCLUSION OR LIMITATION OF LIABILITY FOR CONSEQUENTIAL OR INCIDENTAL DAMAGES. IN SUCH JURISDICTIONS, COLDWELL BANKER'S LIABILITY IS LIMITED TO THE GREATEST EXTENT PERMITTED BY LAW.