Consumer privacy, information protection, and system security are escalating concerns for Internet users and customers of businesses that provide products and services electronically (e.g., via a website). Visitors to company websites want assurances that the personal information they supply will not be used in an unauthorized manner or distributed without their permission. Developing a privacy statement for your website is a critical component in building consumer confidence, and is the first step in communicating your privacy policies to your customers/users, including the following:

(a) Describing the information you collect through your website and how you plan to use it.

(b) Informing customers/users about whether you disclose any customer/user information to third parties and, if so, how these third parties will use such information.

(c) Giving customers/users clear choices over the specific information they would like to keep confidential and the circumstances under which such information should be kept confidential so that they can make informed decisions about disclosing their information.

(d) Identifying the steps your company has taken to protect against the accidental disclosure or unauthorized use of personal information (e.g., encryption techniques; firewalls).

In furtherance of these policies and related privacy initiatives, you may want to consider reviewing and/or implementing the privacy guidelines and model privacy statement(s) located at www.TRUSTe.org. The TRUSTe program (among other things) offers assistance in developing privacy statements that reflect the information gathering and dissemination practices of websites, including guidance in the following areas:

1.     Providing accurate representations of your information collection and dissemination practices.

2.     Tailoring the Model Privacy Statement to create a statement that reflects your specific practices.

3.     Communicating what is actually happening on the website, as opposed to what may happen or what has happened or is planned for the future.

4.     Re-visiting your privacy statement frequently to make sure it truly reflects your current practices.

5.     Communicating your privacy practices internally as well to make sure that your entire company and all of your employees are aware of the policies within your privacy statement 

6.     Privacy Seal and Certification Program.

Although this website will permit you to link to the TRUSTe website described above ("Linked Site"), such Linked Site is not affiliated with this website and/or Coldwell Banker. TRUSTe may have terms of use and/or privacy policies that differ from, or contain terms in addition to, the terms specified herein. Your access to and interaction with the Linked Site through links provided on this website will be governed by the terms of use and privacy policies located at the Linked Site, not by the terms and policies at this website. We have no control over, and no responsibility or liability for, the Linked Site (including, but not limited to, any content, advertising, banners, links, sponsors, partners and/or connections therein) and/or the policies or terms implemented by TRUSTe on the Lined Site. We do not endorse or approve the content, terms of use, privacy policy, advertising or sponsors of the Linked Site. Any link herein to the Linked Site is provided for your convenience and information only and, as such, you access the Linked Site at your own risk. You may wish to consult with your attorney or legal representative before deciding to use and/or implement any of the guidelines, recommendations or model statements set forth in the Linked Site.

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